Themed on "rural revitalization", the China UnionPay gold credit card is launched by Guilin Bank to provide rural residents with the comprehensive and convenient service of inclusive finance.
With the golden background that symbolizes affluence and harvest, the card is also designed with a national-tide hand-painted illustration of Guilin's ecological microcosm, highlighting the promising vision of "rural revitalization". At the center of this illustration is the Xiang-shaped (Xiang refers to a hometown in Chinese) Lijiang River (the mother river of Guilin), which is processed with the shell inlay, arousing users' affection for their hometown via a 3D-depth visual effect. Circled by the outline of Guilin Bank's logo in three-dimensional relief, the illustration vividly conveys Guilin Bank's commitment to economic development and environmental protection, as well as the strong sense of social responsibility.
IAI Bronze Award
GUILIN BANK CO.,LTD.
China
