Yipin Tianyuan’s cream puff goes beyond the mere customers’satisfaction of appetite, hoping to get closer to users’lives and the inner world from more perspectives by endowing them with spiritual warmth apart from sweetness on the palate. Therefore, Yipin Tianyuan adopts green of low saturation as the dominant hue in the package and sweet and fresh pink inside. These two colors are not only similar to the common colors of macarons, but also symbolize nature and health. Equipped with the irregular mystery box in the internal structure, users can come across a pleasant surprise every time they unpack it, fitting its design concept of“allowing each encounter to be imbued with surprises and serendipity”. Besides, Yipin Tianyuan prepares different Internet buzzwords for each grid, so that customers will feel emotionally uplifted when opening different grids, thus relieving their anxiety in the afternoon and loneliness at night.
IAI Intelligent Manufacturing Excellence Award
Winners：Guizhou Fanya Indus trial(Group) Co., Ltd.
China
