This project is arranged and designed based on the needs of work and display. Considering the complex space due to the two office buildings of different structures and in different direction, the design team draws inspiration from the brand’s property - movement, and creates a space concept of “pulse beating”. A red “pulse beating” line, with strong visual impact, passes through and connects various functional areas of the complex space, which eliminates the boundary of each area and realizes visual integrity so as to form an integrated, open and efficient office environment. Such a design also conveys a dynamic sense and great vitality, so that users in this space can feel the brand culture full of youth and vigor.
IAI Excellence Award
Xiangjin Ren Bin Yang Heyu Li
China
