Taking the vision of "To innovate new finance, to realize a better bank" as the principle, the official website of Bank of Qingdao takes users as the core, selects comprehensive and rich products and solutions for them. It is a new generation of enterprise official website providing cross-channel, excellent experience and humanized service.
The overall scheme fully reflects the tonality of the brand. Through novel visual presentation, clear interaction mode, reasonable information structure and content, the business panorama map is constructed, and various channels and sub-websites are linked to ensure that different users can obtain the required content efficiently and conveniently. The industry-benchmark design makes the new official website stand out in the industry, and also makes it become a more focused and efficient global platform.
IAI Silver Award
Publicis Groupe BANK of Qingdao
China
