With the increasing pressure of life in recent years, more and more young people are in a state of sub-health. People's awareness of health is gradually increasing, so more and more young people begin to pay attention to health. This series of products are designed specifically for young people who are concerned about the health, and the inspiration comes from the enterprise's philosophy of adhering to tradition and its pursuit of innovation. The product is made from wormwood, a traditional Chinese herb. The natural postures of mountains, birds and white deer on the packaging refer to the essence of nature and the natural and healthy attributes of the products. Unlike traditional health-care products, the package presents the traditional Chinese elements such as lush mountains, flying birds, white deer with wormwood in mouths and women holding wormwood. The traditional Chinese elements are presented on the packaging in modern hand-painted style, and the three products are distinguished by three different colors, making it more conspicuous on the shelf and quickly gaining the favor of the target group. The packaging design conveys Rong Yiai’s desire to integrate the traditional and present factors into the products, combining the essence of traditional Chinese culture with the power of modern technology to bring a healthy lifestyle to consumers.
IAI Intelligent Manufacturing Bronze Award
Winners：Hunan Yidian Health Management Co., Ltd.
China
