The Shijiazhuang Central Business District is located in the "Core Area of the First Ring Road", with a total planned area of about 2.6 square kilometers. It has been designated as "Project No. 1" by the Municipal Party Committee and the Municipal Government. It is positioned to integrate business, finance, commerce, culture, tourism and leisure. Upgraded city-level business center.
As a modern city prospered by railways, it is a national comprehensive transportation hub. The history of Shijiazhuang's construction and the development of the city have an indissoluble bond with the "road". The two railways of Jinghan and Zhengtai converged here and became the origin of Shijiazhuang's urban growth; Dashiqiao witnessed its century-old history, Shijiazhuang can be described as "being famous for the bridge and born for the road." At the beginning of the design of the Shijiazhuang Central Business District Logo, inspiration was drawn from the "roads". From near to far, a road is like a triangle extending forward, with no end in sight, like a journey through time. As an important level of the Beijing-Tianjin-Hebei urban agglomeration, the triangle drawn from the location relationship of the Beijing-Tianjin-Hebei cities on the map is used as the basic element of the logo to reflect the important role and mission of Shijiazhuang in the national-level Beijing-Tianjin-Hebei urban agglomeration. In geometry, triangles are the most stable figures; in social sciences, they also have the connotation of seeking change in stability; in terms of visual linkage, triangles have the spiritual effect of sprouting human feelings. They not only have eye-catching form symbols, but also have closeness. The communicative meaning of cooperation. The overall graphic is an abstract "stone" character, using a radial composition to make the graphic have a stronger visual impact and beauty, and at the same time convey the updated Shijiazhuang city image language to the general public, making people living in Shijiazhuang feel The city is moving forward, never stopping, and the city builders' good expectations for the future. Due to the early intervention of brand design, the plan of integrating the project's architectural and environmental design with plane visual symbols was realized for the first time, and the brand's visual symbols were reflected in the building and environment. This measure enabled the entire project to achieve a unified visual sense of identity. For this kind of urban center super-large complex project with a development cycle of more than 10 years, such a large-scale and in-depth visual integration is also the first time for us. In the subsequent project presentation, the visual symbols will be further extended and imported into In the city, realizing the original intention of design for city empowerment.
IAI Intelligent Manufacturing Gold Award
Winners：Wang Fengqiu
China
