Design concept: from the heart
The logo is an ancient Chinese auspicious figure "Panchang" pattern, which is continuous in shape and has no lines at the beginning and end. It symbolizes that after the re integration of Shenzhen United Airlines, the cause is endless and eternal.
The whole sign is like a blooming lotus, implying holiness and beauty“ The "eight petaled Lotus" in Buddhism refers to the heart wheel, also known as the "Dharma body wheel", which can open our mind and awaken our wisdom. It means that Shenzhen United Airlines will operate the enterprise with "benevolence, altruism and responsibility" and "heart-oriented" to deal with the relationship between the enterprise and society, employees and partners.
The upper and lower lotus petals are transformed into a heart-shaped pattern, which highlights the "heart" commitment of Shenzhen United Airlines to customers' choice of peace of mind, comfort and confidence. The center of the logo is the "卍" character, which means "auspicious collection". The four ends of the word "卍" extend outward and evolve into eight circles, extending in all directions and smooth everywhere. It also symbolizes the aspirations of all shareholders of Shenzhen United Airlines and condensing together for the common goal.
The whole sign is the pattern of "longevity brocade", which is filled with the auspicious spirit of the ancient East.
The whole sign is round on the outside and square on the inside, which coincides with the saying that the sky is round and the place is round. It is also the wisdom of the Chinese people. Take "square" as the bone and healthy qi in the world, and "circle" as the expression to deal with things flexibly. It also symbolizes that Shenzhen United Airlines people work according to rules, have norms, can accommodate, adapt and be flexible.
The figure with symmetrical structure and central point, also known as Mandala, represents the gathering place of all sages and virtues. It means that Shenzhen United Airlines gathers people with elegant conduct, strengthens their faith and creates a better future for Shenzhen United Airlines.
IAI Intelligent Manufacturing Silver Award
Winners：Wang Jian
China
