Design inspiration comes from clothing fabric itself. We extract the "curve" symbol from it and build the surface space. Stepping into the interior, like being in a very dynamic space, with high-level space color, people can get the impression of products through feeling, and then form a new recognition and cognition of the brand. The door head design breaks the stereotyped form of large door opening, and is designed into a symmetrical "m" surface shape in the middle. The entrance is designed in the middle and 1.2m backward to enter, without exaggerating harmonious color and soft light performance. Both sides of the entrance are curved windows, which emphasize the interval design between the internal space and the commercial block. The repeated combination of texture, color, line and shape of various materials constitutes an artistic display space. In the entrance lobby exhibition area, we use curved surface elements to design the lobby as an arc dome, and through the dislocation design of two-level walls and ceilings, enrich the levels, and create a unique temperament of streamline beauty. The display combination of hanger display, layer upon layer display, curly modeling, etc. seems to be arbitrary, but in fact, it has originality. The display of circular counter exists in the space in the form of plane, three-dimensional, abstract and dynamic, which has become the most interesting bright color in the space. In the design of the middle hall, we boldly transformed the display walls of the shelves on the left and right into two naturally curved curved fabric shapes, and all the shelves were inserted into the walls in the form of pins and needles. The function areas of cash register, warehouse and dressing room light are cleverly set in the turning space, decorated with advanced pink orange color. The front desk is designed in the form of half package, which conveys the shy meaning of "holding lute and covering face", but it is elegant. The back hall exhibition area is near the road entrance, which serves as the store image and street drainage. The west side, like the front hall, is an arc dome. The texture of the material, the gradual change of the color, the virtual reality of the light and shadow, the level of the space, the delicacy and dexterity of the exhibits, the meticulousness and refinement of the design all make it present a strong brand culture.
IAI Interior Silver Award
Winners：Cao Bowen
China
