D&M design Aier See You Ophthalmic Outpatient Department project core is to overturn the traditional and conservative medical design, from the brand concept and visual design to the creation of brand experience space, to create a high-level service experience in the domestic eye medical field.
Multi-level brand value construction and all-dimensional experience in the 1200 square meter space is a new scene that tells a perfect transformation story of "Finding a better yourself".D&M have built three main core experience areas of "Beauty (Change for beauty), Knowledge (Trust for knowledge), and Faith (Action for faith)", insight into the consumer's infiltrating experience process under the consumer psychology,and create a "Youth dream field" that young people are fascinated by nowadays.
IAI Excellence Award
D&M (Guangzhou) Creative Design Co., Ltd
China
