Upgrading of the Snack Kingdom Brand 

This case is the headquarters of HaoXiangLai, the largest snack chain brand in East China, with an area of 4,300㎡.

The main colors are white and orange. The enclosed arc of the lobby echoes to the floor with the enterprise decretive paintings in the wall as the key vision. The sense of premium is reflected by its glass image wall with soft glow and orange logo, the luminous film through the front hall, the cylindrical ceiling in the leisure area and the Nakajima water bar. 

The design of 4m wide channel is inspired by space cabin with its luminous ultra-white arc glass and candy colored VI luminosity integrated into the green plant wall. The digital exhibition hall is taking the space station as inspiration, with the perfect combination of candy-color geometric shape, large screen and enterprise culture wall that demonstrates a more international brand image. 

2022/2023-IAI Excellence Award

Suzhou Patton Construction Management Consulting Co.,Ltd

China