This is the image VI design of a high-end Japanese barbecue restaurant. Before designing, we visited the restaurants in the local business district to find the differentiated positioning in the design. In order to reflect the theme of the store name, we collected many symbols of justice representing Japan. We wanted to use illustrations to highlight a rigorous and upright spirit. At the same time, it attracts consumption with the style and pictures that young people like.
Our design is inspired by the samurai, the symbol of justice in Japan. The reason for the principle bull, on the one hand, is the staple food in the store, but also a representative of justice abroad. The choice of justice as the core theme reflects the catering business philosophy, and the pursuit of perfection in the industry is a kind of justice in Japanese culture. Among the illustration elements, the cultural elements we have integrated are also famous scenic spots, Mount Fuji, dotted with different painting elements, representing the business sunrise and prosperity.
IAI Intelligent Manufacturing Silver Award
Winners：Abrand
China
