Costa British Milk Tea is interpreted by a brand-new product concept with 3 key words: light, relax and light luxury. The package is mainly designed with milky white color style and pearly-lustre materials. It combined brand elements with fruit icons to strengthen both brand images and product features. The body of bottle is decorated with vector animation to create a relaxing atmosphere and deliver healthy key messages of low fat and sugar. Through the milky-white corrugation background, silk flavor is easily to be expressed. From color to visual style, Costa British Milk Tea create joy and strengthen information of relaxing everywhere.
IAI Intelligent Manufacturing Excellence Award
Winners：Costa Limited
China
