SOTHINK starts from the brand image and retail space, and creatively upgrades the designer brand buyer's store into a fashionable art space that is rich, diverse, fashionable, bold, grotesque and fun. It takes "MAGIC-BOX" as the retail concept, and displays the trendy items and the latest design concepts from all over the world at different times through regular art curation in different forms.
In this magical space, there is no need to think about the definition of art and beauty. The immersive scene creation and creative interactive experience allow every child to experience happy and beautiful sensory things and provide them with more independent choices.
Make the magic box the key for children to open surprises, open joy, open memories, and open another time and space. Let them gradually explore their own life aesthetics with the constant changes of the magic box in the process of growth.
IAI Intelligent Manufacturing Bronze Award
Winners：SOTHINK
China
