Zhonghai Wanyue

The significance of liquor not only lies in pleasing the Chinese's stomach but also inheriting and appreciating Chinese liquor culture. Zhonghaiwanyue is a type of jiang-flavor Chinese Baijiu exactly promoted to this end.
The packaging styling is derived from Beijing White Pagoda, which is full of Chinese classical architectural style. The body shape applies pagoda's regular octagon, stately and sacred, resembling an art piece. The packaging series in red, yellow and blue corresponds to separate alcohol strength for visual distinction. The bottle neck consists of ten Chinese historical attractions to form the upper footing, which expresses the unique characteristics of Chinese regional culture. The upper part styling of the bottle neck is a fusion of the White Pagoda & the Forbidden City, which reflects Chinese classical aesthetics "square and round".    





IAI Intelligent Manufacturing Excellence Award

Winners:Wang Weining, Zheng Tanjiang

China







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