Chinese people who value liquor culture, treat liquor-collecting and tasting equally. Wuliang Golden Goblet intends to inherit the Chinese liquor culture and interpret the connotation of Chinese liquor culture aesthetically.
The packaging series is enlightened by a classical Chinese poem of Li Bai "Let joy brim with your success! Let liquor brim with your gold goblet!" With the unique way of unwrapping, the packaging series in red, blue, purple, also three respective Chinese characters selected from their homophonic phrases, correspond to brand ambitions of good fortune, grand blueprint, great omen. "Zun"(an ancient Chinese drinking goblet) is devised as its surface pattern which comprises brewing material and process, echoing the name: Golden Goblet. The cap design is derived from the imperial jade seal, which represents the authority of emperors and highlights a sense of nobility when collecting and delivering gifts.
IAI Intelligent Manufacturing Excellence Award
Winners：Wang Weining, Zheng Tanjiang
China
