As a first-line brand of domestic wallpaper with top sales at Tmall sales for 5 consecutive years, MESU hopes to strengthen the awareness of the brand in the hearts of users by the bidirectional assignment of IP and brand through this brand upgrade. The graphics of spotty dogs shapes simple geometric form by abstract techniques, with spots as basic symbols, endowing simple and unique graphics by transforming, segmenting, rotating, and splicing, to build IP as a differentiated super symbol, so as to "decorate life" with a more vivid communication. The graphics is applied with brand manual as the fundamental norms, combining with static and dynamic, and explores the possibility of multidimensional with commercial promotion as the main carrier, to help MESU company generate emotional resonance with consumers in the brand evolution, find the original aspiration of the brand, let more people understand it and identify with it through re-interpretation.
IAI Intelligent Manufacturing Bronze Award
Winners：Peng Lin
China
