"GENKI SUSHI is a revolving sushi restaurant with the theme of base.
Combine the culture of "vitality" with the revolving sushi category.By creating a new IP, and generate new communication with consumers in a more youthful and user-friendly way "
Find vitality. Through the brand name and Japanese culture, the core of the “vital sense” is extracted. Make the vitality sushi a brand that can recover the vitality and use sushi to convey the vitality of life.
Save vitality. The brand has always insisted on "fresh ingredients, professional quality, lively and interesting, young heart", how to express it more directly? We think of the team that saves the world in Japanese anime, and insists on turning 4 points into 4 personalities.Each character is elaborated by a role, each performing its own role. These four characters are assembled by the vitality sushi, and the "Vitality Team" which keeps"vitality rescue team" debut!
Diffusion of vitality. In the space of revolving sushi , due to the existence of the revolving belt, there is not much room for interaction with consumers. In terms of the creative concept of the space, the store is used as a base for the "Vitality Team", and the subsequent stores are all the bases established by the Vitality Team in order to increase the diffusion of the vitality. The diffusion of vitality is not only in the one or two hours in the restaurant, we also hope that it can be brought into the daily lives of consumers. Substitute the brand's tonal culture into a series of derivative products and surroundings. In the later marketing promotion, combining different nodes, the unique atmosphere of GENKI SUSHI will interact with consumers through IP to deepen the connection between GENKI SUSHI and consumers.
IAI Intelligent Manufacturing Bronze Award
Winners：Asia Noodle Company
China
