CHEN TIHUA RESTAURANT

In this case, Chen Tihua belongs to a chain restaurant brand. In this case, we want to complete clear visual guidance and psychological suggestion in this part. "Let sidewalk food stalls be less sidewalk food stalls". Like the revival of the national tide, each era has its own symbol of the times, and its characteristics are often haunting. We want to reflect the characteristics of the Republic of China in this design, so that the tide of the Republic of China can be integrated into the overall design. Of course, how to break through the inherent image of being close to the people but overflowing is not only Chen Tihua, but also many popular catering brands need to think and reform. Through insight into the brand image and market environment, we deduce the new elegant Republic of China style positioning, and maintain the style consistency in the aspects of color, pattern, element and technique application, so as to create a brand-new image of "texture sidewalk food stalls".





IAI Interior Excellence Award

Winners:Hongyuan Zhang

China




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