Marzano

JYDP was invited by to design Pizza Marzano's first re-inventing, golden black line - Marzano, to rejuvenate the interior located in a brand new commercial plaza in Guangzhou.Base on the understanding of Pizza Marzano's brand development and consumes' demand for dining experience, Marzano's interior design pays more attention to the diversified sense of space and dining atmosphere in a day brought by different lighting applications. Meanwhile, by blurring the boundaries of the indoor and outdoor, the space was designed to accommodate all-day dining experience and to enrich visual enjoyments and the overall atmosphere. The extension of the total-design language from the outside to the inside constitutes a coherent space atmosphere.The unique site has become both a design feature and a challenge. In order to make the 38-meter facade transparent and relatively hidden amongst the building columns and fire-fighting facilities, starting from the left side, a continuous arch shape is used to form open spaces such as bar counters, entrances, rest areas, and display windows. Utilizing the enclosed facade of the kitchen area, the overall shape is continued, forming a photo-taking spot and a brand advertising wall. In thinking about the division of interior space, the designer has associated different functional areas with the facade according to the unique site conditions, and at the same time distinguished the opening type of the facade and the interactive direction of the circulation, so as to break the boundaries between indoor and outdoor. In this way, the plan not only cleverly caters to the narrow space, but also meets the demands for various functions and circulation.    





IAI Interior Silver Award

Winners:Shanghai Jianmu Interior Design Co., Ltd.

China






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