In NEIWAI’s design, with inspirations from the aesthetic language of female bodies, the concept of "deconstruction" is included in the whole design. The flexibility of the female body is abstracted into a curving language, which endows static physical entities, creates a difference aesthetic inadvertently, and enhances the spatial memory points while increasing the sense of ups and down of the space. Skin color, texture and body shape are correspondingly extended into soft colors, natural texture props and stretch flowing lines, in order to respond to the diverse beauty of women. Our design embodies the brand proposition of encouraging women's diverse beauty both inside and outside, thus creating a new offline retail space that focuses on women's self-expression and emotional resonance.
IAI Interior Bronze Award
Winners：Studiolite
China
